Fuse Adventures in Audio Joins TikTok Marketing Partners to Help Brands Establish Exclusive Custom Sound Experiences
Fuse Adventures in Audio, a leading Music Agency for Brands and Advertising Agencies in Asia Pacific, and TikTok, a leading destination for short-form mobile video, today announced a new partnership that integrates Fuse’s deeply curated custom music soundtracks with the TikTok platform and its global community of 1 billion users.
Fuse joins the exclusive TikTok Marketing Partners program, which includes an orbit of carefully chosen sound experts under Sound sub-specialty, helping marketers build successful sound-on strategies for TikTok.
Through this partnership, Fuse will be able to access the multi-versatility of TikTok’s platform using Fuse’s custom sound grammar, music strategy, knowledge and data sciences- creating new, fun and engaging bespoke sound experiences for TikTok’s in-app experiences, with an immediacy that was never before possible.
“To borrow a phrase, we see Sound as an Anti-Scroll instrument. We have been trying to push the boundaries of engagement and creativity - idiosyncratic yet commercially viable brand soundtracks- whenever we can, for 21 years now. TikTok has now proven to be a leader for a lot of organic, original creative content, that spans virtually every genre, which suits up nicely to our identity as well. It’s pretty rad that we now get to play in the same band as them” said Colin Pereira, Founder and Head of Creative at Fuse.
"Sound is the universal language of TikTok, and brands need to embrace music and sound in order to show up authentically on the platform. Our new Sound Partners have a proven track record of helping marketers develop strategies for TikTok, and offer scalable options for brands of all sizes. We're excited to see more brands tap into sound on TikTok and make meaningful connections with the community through creative, sound-on strategies." - Melissa Yang, Head of Ecosystems, TikTok
With Fuse’s history of crafting music + sound campaigns for global brands (Nike, Apple, Samsung, Facebook, Spotify, Riot Games, YouTube, Lego, Xbox, SK-II etc.) and Advertising Agencies (BBH Asia Pacific, Publicis Groupe, TBWA, Ogilvy, DDB, BBDO, Saatchi & Saatchi, Leo Burnett, etc.), Fuse is excited to be involved in this new space for self-expression, engaging in a diversity of new experiences, communities and connections, that is TikTok.
About Fuse Adventures in Audio
Fuse is a leading Music Agency for Brands and Advertising Agencies in Asia Pacific. We work exclusively with world class Music Composers from all over the world (New York, LA, London, Amsterdam, Sydney, Mumbai to name a few). These composers have worked on films that have won BAFTA’s (British Academy Awards), also been a Music Director on sold out world tours
with -M- (the most awarded French artist at the Victoires De La Musique Awards, the French Grammy’s, with 13 awards). Others have won Best Music for Advertisements at the Australian AMCOS Screen Music Awards. We’ve also been awarded at the prestigious D&AD, Cannes Lions, and most recently, worked on the SK-II Global Olympics spot as well as the LEGO White Noise project which was covered in The Guardian ‘How Lego made the experimental album of 2021'. Meet us here